Selling stuff online looks easy. It isn’t. Lots of people think uploading a few products, picking a theme, and waiting for orders works. It doesn’t. The real work starts after launch. Algorithms. Inventory. Customer complaints. Cart abandonment. You name it.
Still, growth’s possible. Success is, too. Not overnight. But it happens with smart moves. With mistakes, too. Nobody gets it perfect the first time. Or the second. Doesn’t mean it’s all guesswork. You need a strategy, or at least something close to one.
Product Pages Need Work. Always.
Most product pages are bad. Even good ones get skipped. Customers don’t read much. They skim. So, visuals matter more than text. But if text sucks, it still breaks trust. Keep the copy plain. No fluff. No fake hype. Show what it is. Say what it does. Avoid jargon.
Photos should load fast. If they don’t, bounce rates shoot up. Test them. Crop them. Compress them. Make them clean. Descriptions should answer common questions. If not, people leave. And they don’t come back.
Use Traffic Smartly
Driving traffic isn’t the hard part. Anyone can buy clicks. The challenge is turning those clicks into actual leads without wasting weeks testing what doesn’t work. Most businesses stall here. They throw money into ads that look good on paper but never convert properly.
That’s where expert help makes a real difference. Instead of guessing through dozens of campaigns, you get focused, tested strategies that move fast and scale clean. If your goal is steady leads without burning cash or chasing broken funnels, the right support changes everything.
Claire Jarrett does this daily. She works directly with business owners, builds high-performing Google Ads campaigns, and fixes the exact issues that drain ad budgets. Her clients don’t just get traffic—they get results. To know more, visit website and see how she helps teams grow without the chaos.
Paid Ads Burn Cash. But They Work
Running ads too early ruins budgets. Not tracking them? Worse. Still, paid traffic can scale things fast. Facebook and Google are solid. TikTok? Less predictable, but cheaper impressions. Retargeting ads usually convert better than cold ones. That’s where you start.
Many ad campaigns fail. That’s just part of it. What matters is watching metrics closely. If something’s bleeding money, kill it. Fast. If something’s breaking even, test it harder. Change headlines. Switch images. A/B test offers.
Don’t assume one campaign will carry you. It won’t. Even the best ones die out. And yes, managing ad accounts can get messy. You’ll forget to set a budget cap one day. Spend too much. Regret it. Still not the end of the world.
Emails Still Work. Even If They Seem Old
People say email’s dead. It isn’t. Automated sequences do most of the heavy lifting. Welcome emails. Abandoned cart follow-ups. Post-purchase messages. They should all be running behind the scenes.
The open rates may not blow your mind, but clicks still bring traffic. Personalized subject lines help. Real names. Clear calls to action. Avoid sending long-winded sales fluff. Keep it snappy. Focused.
Some customers unsubscribe. Some mark you as spam. Happens. Clean your list now and then. If 40% of your emails bounce, you’re doing more harm than good. Still, you’ll forget to check that list sometimes. We all do. Fix it when you catch it.
Content Isn’t Optional Anymore
Running an e-commerce store without content is a slow bleed. Blog posts, videos, short tutorials—these things drive traffic and build trust. You don’t have to write novels. Just stuff that answers real questions customers ask.
Content helps SEO. Google likes fresh pages. It rewards helpful answers. Not just keywords. So, skip keyword stuffing. Instead, focus on clarity. Relevance. And consistency.
Social Proof Isn’t Just Reviews
Most people look for proof. Not from you. From others. Reviews matter. Photos from customers help even more. Show the product in real hands, in real homes, even if the photo’s a little grainy.
Social proof doesn’t need to be polished. In fact, raw testimonials work better sometimes. You can’t control everything they say, but that’s the point. Authenticity sells.
Encourage reviews. Offer small incentives if you have to. Just avoid fake ones. Getting caught wrecks credibility. Bad reviews will come. Respond with honesty, not excuses. Fix the issue. Move on.
Speed and Mobile Matter More Than You Think
People browse on phones. They buy on them, too. A slow site kills conversions. Always. Most visitors bounce if it doesn’t load in three seconds. Mobile-first design isn’t a trend anymore. It’s the baseline.
Sometimes you miss stuff. A broken link. A banner that doesn’t resize. A checkout page that breaks on Safari. You’ll get emails about it. Or worse, you won’t. Regular checks help, but don’t expect perfection.
