Introduction
QR codes are a useful innovation. It simplifies and enriches your customers’ journey. This solution is currently being used almost everywhere, including:
- E-menus in restaurants
- Customer feedback collection after product or service delivery
- Virtual business cards
- Boarding passes at the airport
- Accessing business websites and social media pages
If you want to maximize this technology, you need to know some best practices. From how to scan a QR code on Android devices to considering environmental factors, this comprehensive article breaks down some key best practices.
Let’s discover more.
Usage
When appropriate, Quick Response codes are worth using. Built-in code scanning capabilities on the latest handheld devices have already set the stage. People are ready for this technology. That means it’s a perfect time to use Quick Response codes. They can help relieve your customers from memorizing long URLs or typing them manually.
Don’t just inform your potential customers that your mobile application is available in the Google Play and App Store. It makes no sense because you don’t provide instant access to the application. A link to your app simplifies everything.
Smart businesses perform this task more intelligently. They allow interested individuals or potential customers to download the application by simply scanning the Quick Response code placed in strategic locations.
Visibility
You need to position your QR code in a way that is clearly visible. It should be visible from different points of the path and platforms that your target audience can easily access. If you install your QR code physically somewhere and it isn’t at eye level, you run the risk of your audience not noticing it.
A good visibility practice is to place your QR code under your feedback collection terminal or page. This is logical and helps simplify the whole process by offering feedback for every visitor, including those in wheelchairs.
Free Space
Install your Quick Response code in a way that it does not stick to any other design element on the surface. This practice reduces the visual noise around your Quick Response code. That means the attention of clients does not dissipate, and your code is easier to notice.
Company Logo
Top-quality Quick Response code generators allow you to brand your code by placing the company’s logo at its center. This means that your code will look more professional and boost your chances of drawing your audiences’ attention.
Contact Details
Several businesses place contact details next to the Quick Response code. It is vital not to overwhelm. However, in some cases, this information would be appropriate.
Value Explanation
You need to explain to your audience why scanning the Quick Response code would be important to them. This best practice helps you to manage their expectations. You further upsurge the likelihood that they’ll take the required action. A call to download your business’s app should be accompanied by something like an infographic with benefits, for example.
Call to Action
It is a massive mistake to show a Quick Response code without any explanation. Allow your target audiences to know exactly what you are asking them to do. Place a clear call to action next to your Quick Response code. This boosts the likelihood that your customers will scan it.
Brand Color
Apart from adding a logo, a high-end QR code generator will allow you to choose your company’s color. This not only makes your Quick Response code more appealing but also speaks volumes about the brand. People can be sure about what they are scanning.
Comfort Scanning
Your QR code will not attract many scans if people aren’t comfortable with it. Place your code in a location where it is comfortable to scan on an Android phone. A highway billboard, for example, will be inconvenient for customers. It can also elevate the risk of accidents.
Non-Contact Surface
It is a best practice to reduce direct physical contact with your Quick Response code. The surface can quickly erode over time. That means your QR code will be more difficult to scan. It isn’t a good practice to install your QR code on the checkout counter. This idea is good. But the sticker will eventually come off gradually. It’ll look untidy, demanding a replacement.
Size: Enhance Scan on Android Devices
Ensure that any Quick Response code you install in offline media isn’t tiny. You also need to account for the distance between the code and the scanner. A small Quick Response code means that scanners will have trouble scanning it. The code will be useless.
Environmental Factors
Consider environmental factors if you want to place your Quick Response code outside. Lighting and weather are vital factors to consider. Your code can be difficult to scan if the poster is poorly highlighted at night. Ensure that your vehicles are cleaned regularly when using them as QR code surfaces. You’re doing nothing if your QR code isn’t visible due to dirt on it.
Quick Response codes have already proven to simplify the customer journey. It continuously makes it convenient. Keep in mind that poorly planned and implemented details can convert your prospects into a bad consumer experience. Deeply understand the pitfalls along the way when using QR codes in your business. Don’t depend on learning from your mistakes.
