Increasing demand for smartphone applications implies a rise in mobile phone users globally. The growth results in more mobile application providers and the future of mobile app development. Considering the importance of mobile app development and factors that helps mobile app developers to build a great application, the development team has to consider user feedback as a critical factor. Here we shall discuss how to collect and analyze user feedback for your mobile app.
In-App Feedback
Implementing an in-app mechanism to collect user feedback is the best way. Collecting feedback through in-app can be of various types, like feedback forms, rating prompts, or feedback buttons with relevant labels. Providing easy options for the users to share their feedback increases the engagement rate and feedback count, by which we can plan further changes accordingly and release the next version.
Marketplace ratings
After deploying the application into the marketplaces such as the Apple app store or Google’s play store, we need to monitor and analyze the user reviews often. We must consider positive and negative feedback and draw insights from all feedback forms. Positive feedback gives us insights into what people love about the app, and negative feedback helps us to improve the areas users need.
Social Media Presence
Marketing the application plays a vital role in the app’s reach. Social media platforms act as the best ways to collect feedback. For instance, applications that focus on providing entertainment through video making can consider Instagram the best feedback app to know their performance and usage online. Try to request users to mention business pages in case of feedback sharing, and look out for the comments and discussions that talk about the business through your app. Many social media listening apps are available, with which we can make the best use to monitor and automate gathering your business-related data online.
Surveys and Questionnaires
Experts recommend conducting surveys or questionnaires once in a while to collect feedback and specific insights from the application, requesting users to share their valuable app experience. Survey platforms and questionnaire forms are available to create proper forms and questions to collect feedback, and these platforms offer options to distribute the surveys to increase the reach to collect more user data online. Mention the questions correctly and ask about the experience of the application and its features, usability, and overall satisfaction with the app services.
In-person User Testing
Businesses can arrange in-person user testing sessions with users willing to share their experience and feedback while using the application. Observing user interactions, business representatives can ask questions and encourage them to share their opinion or suggestions using the application. This method will assure app developers with valuable firsthand feedback, significantly impacting the building of user-friendly and quality applications.
Feedback Analytics
Analyzing the data is equally important as collecting the data. Many analytics tools are available to analyze the data, tracking the user’s behavioral patterns and only gathering quantitative data from their device. After collecting the data, we can analyze the user flows, engagement metrics, and feature usage patterns. These insights will help us identify the areas where users are active and see how the application is built.
Feedback Management Systems
Businesses can use feedback management systems or feedback management features of customer support platforms to collect, manage, and track user feedback. We can classify the input according to the urgency and segregate it concerning the user’s priority. Categorizing and prioritizing the feedback based on the severity and impact of the user will help us manage and address the feedback effectively.
Prioritizing the Actions
Once the feedback is categorized and the identifying priority start addressing the critical issues and planning the improvements and implementations accordingly. For an effective way to address the concern, experts recommend communicating with the users, getting into detail about concerns about the application, and discussing the changes you’re making based on their input. This procedure shows the users how important their feedback is and how the business values their customers.
Thematic Analysis
Global users will have different themes while interacting with the applications, and we need to analyze and collect feedback accordingly. Observe the patterns and recurring issues from the pieces and categorize the suggestions and requests from the users. Segregate the feedback and thematic patterns based on usability, performance, features, and designs, and work on the areas as per the priority.
Iterative Improvement
Collecting the feedback must be an iterative process. Most custom app development services follow the continuous iterative improvement procedure to enhance the user experience engaging with the application. Feedback analysis should be an ongoing process in identifying the volatile user needs and collecting feedback as part of application usage, offering freebies and rewards.
Addressing the users’ concerns timely and actively responding to the users as soon as possible is an essential component of a great business application. Showing the customers that their feedback is collected, data is secure, and valuing their opinions and addressing them is an excellent sign of building loyalty and user acquisition. It will create a positive relationship with the users and encourage them to provide more feedback helping each other in building a practical, user-friendly mobile application.
